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For those involved in the Fax over Internet Protocol (FOIP) business, getting people to use your services may be a bit of a challenge. After all, not many people use FOIP for their data transmission. That’s’ why there are plenty of firms that invest heavily in promoting their services. One of the most reliable means of doing this is through the use of telemarketing. Indeed, telemarketing has been proven to be the most powerful tool that can be used by firms to increase their market control. With the help of software leads that they generate, B2B telemarketing is fast becoming the marketing strategy that FOIP companies choose. You can’t deny how useful this tactic is for companies who are desperately in need of FOIP leads to get their business operations going. Since telemarketing works, it’s certainly going to be a mainstay.Telemarketing is what many business people consider as an ancient form of marketing. For some detractors, it might even be a very outdated method. But that’s not really the case. If telemarketing is indeed outdated, then how come companies up until the present still use it? That only shows just how confident these people are with the services provided by telemarketers. After all they are the people who can deliver the best quality software services leads that many FOIP companies require. And since these software leads are good, then converting them into a sale or a closed deal would be easy. It’s something that many firms would like to have for themselves. That’s the reason why more and more of them are coming to B2B telemarketing firms. Entrepreneurs appreciate the subtle power of telemarketers in grabbing their prospects’ attentions, and they understand that this is the best way for them to be profitable.FOIP companies have a lot to benefit from the lead generation and appointment setting service that telemarketers offer to their clients. It can’t be denied that these people are the best in this kind of work, and it would be to the client’s benefit if they begin to work with reputable software telemarketing firms that can boost their presence in the market. Trained telemarketers could call prospects, introduce your company, explain what you can do for them, and convince the prospects to give your company a try. A trained telemarketer can actually achieve more results than what TV, radio ads, and even brochure and leaflets can deliver. Frankly, even if you put the latter strategies together, they could still not match up with the achievements of telemarketing.While telemarketing can produce great results for businesses, it’s understandable if there are some people who hate it. It can’t really be helped. Over the years, telemarketing has been marred by reports of unfair practices, underhanded tactics, fraud, and other unethical marketing tools that have caused grief to many affected people. That’s why it’s good that the government, together with various telemarketing associations, is going all out in getting rid of these problems. Sure, the job may be a huge mountain of a challenge, but with hard work, professionalism, and focus on quality, telemarketing can redeem itself. Who knows, maybe the day when telemarketing finally gains its respect back is in the near future. After all, many businesses have benefited from and still do. It will be a shame to lose such a profitable marketing tactic.Will you use telemarketing as your marketing tool? Whatever your decision is, always remember to put your company’s welfare as your top priority. Plan carefully and execute your strategies intelligently.

People starting new businesses nowadays understand that the business world is already congested. There is always a bigger competitor out there. So how do you make things even? People nowadays rely on intelligent marketing, and not just your ordinary TV commercial or newspaper ads. People turn their sights on telemarketing. So just how do you gain an edge with professional telemarketers and how good are they compared to the usual and traditional marketing campaigns?The term telemarketing just came into circulation around the 1970′s and has gained momentum since. It can be grouped into four subcategories. First one would be Lead Generation which is basically gathering of information from prospective customers. Second is Sales, wherein a professional telemarketer uses persuasion to sell a certain product and/or service. Third one is called Outbound Telemarketing where potential and existing customers are contacted proactively. The last one is Inbound Telemarketing where a telemarketer receives calls for incoming orders and requests for information. Inbound telemarketing is usually supported by advertising, publicity or by the effort of other sales personnel.When you hear the word telemarketing, what’s the first thing that comes into your mind? I bet it would have something to do with the telephone. When a telephone rings, there is a definite need to answer it. First reason would be the obvious annoying sound and the other one is the urgency that comes along with a telephone ring. So unlike other marketing campaigns that can easily be disregarded like commercials, billboards and radio ads, telemarketing requires an immediate answer from the prospective customer. This advantage establishes a chance for a conversation between the telemarketer and the customer. Unlike a TV ad, telemarketing cannot give the customer a “look” at the product and/or service. This is evened out by the fact that because the customer is actually having a conversation with a salesperson, he\she can get answers to all her questions right away.Telemarketing also offers convenience to its customers because an order can be made right away in one call. Telemarketing is a very dynamic marketing strategy because it can automatically adapt its strategy depending on the need to generate better results.Just how much does a company spend on a TV ad? After you find an advertising company, hired actors, paid some other guys to do stuff, will the big cost assure you of better results? This is one of the drawbacks of mass media. Businesses inject a lot of money in this kind of campaign but there is no assurance that the message is actually sent because of the fact that a potential customer can always turn the TV set off or change channels. It’s the same with direct mail marketing. It may cost you a lot less compared to mass media, but there is also no assurance that your literature has actually reached its goal.As what was mentioned above, because telemarketing relies on the urgency for the customer to answer a telephone ringing, it gives the company a chance to directly talk to a particular customer. It is actually the cheapest marketing campaign available in respect to its returns. Professional telemarketers can cover a lot of ground in terms of contact with possible customers. Telemarketing gives a window of opportunity for a certain company to introduce itself, explain its products and services, and give an option for the customer to place an order if needed.Telemarketing is a flexible, positively practical marketing method that provides a business with a myriad of opportunities and possibilities to give your business better results. These advantages definitely prove that telemarketing is beyond doubt a significant marketing instrument.